Safeguarding Brand Reputation

How Horatio Powers Content Moderation at Scale

Jul 08 2025

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Protecting brand reputation

About

Customer reviews influence brand perception. Authentic feedback builds trust, while fake or harmful content can damage credibility. Horatio helps businesses protect their reputation by moderating reviews across platforms to ensure only genuine, compliant content is visible.


Challenge

The Growing Complexity of Review Moderation

With the surge of user-generated content, businesses face mounting challenges in maintaining a clean and trustworthy online presence. Common hurdles include:

  • An overwhelming volume of reviews across multiple platforms and geographies
  • Increased frequency of fake, spammy, or abusive content
  • High operational costs and delays from in-house moderation teams
  • Difficulty enforcing brand and content standards across global markets

These issues not only disrupt customer trust but also overburden internal teams and jeopardize compliance.

Customer Review Moderation

Solution

Horatio’s Targeted Content Moderation Services

Horatio delivers a streamlined, tech-enabled content moderation solution tailored to each client’s brand, legal, and regional standards. The framework blends automation with expert human oversight to ensure scalable, reliable moderation.

This includes:

  • 24/7 real-time moderation: Continuous review of content across social platforms, marketplaces, websites, and third-party channels
  • Hybrid AI-human filtering: Intelligent flagging of offensive, irrelevant, or non-compliant reviews using AI tools complemented by trained moderation teams
  • Custom workflow integration: Escalation paths and review handling procedures aligned with clients’ internal policies and customer experience goals
  • Multilingual capabilities: Native-level moderation in multiple languages to support global operations and local compliance

Results

Faster Turnaround, Higher Accuracy, Lower Costs

Horatio’s partnership-driven model and expertise yield measurable improvements across key customer service metrics:

A 45%

reduction in average review moderation time, enabling faster issue resolution

A 98%

accuracy in content assessments, preserving genuine reviews and minimizing false flags

30%

cost savings through outsourcing and optimized workflows

With Horatio as a partner, the brand strengthened content safety, built user trust, and freed up internal teams to focus on growth. Our blend of human expertise and technology ensured scalable, efficient moderation without compromising authenticity.

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